Word on the street is that Coca-Cola plans to launce a version of Diet Coke fortified with vitamins and minerals in spring 2007.
This is a brilliant move by Coca-Cola because everyone’s obsessed with getting extra vitamins. The concept of proper balanced nutrition, on the other hand, is something of a red-headed stepchild with the consumer.
Since vitamins sanctify just about anything don’t be surprised if you see Coke making its way into tippy cups this spring. If it worked for juice, it can work for soda.