Here’s my evidence that acid reflux in babies has evolved into its own cottage industry: reflux resistant baby wear. The folks at Do-Over Clothing have come up with a onsie with a removeable/washable snap-on front that’s both water resistant and breathable. This prevents the requisite wrestling match that comes when removing a soggy, vomit saturated piece of cotton from over your baby’s head.
I haven’t decided if this is a brilliant Godsend or just a case of advanced fabric technology desperately looking for an application. Either way, as one who spends his days poking and palpating through regurgitation drenched clothing, I say bring it on.
I ran into owners Michael and Diane Simpson at the recent Baby Faire in Houston. And if the size of the crowd at their booth is any indication of demand, this is one reflux item to watch. I’m planning to test drive the Do-Over with one of my pediatric gastroenterology colleagues at Texas Children’s Hospital who just had a baby boy.