I’m no marketing expert but the pitch for Anheuser-Bush’s Spykes is compelling. Parents of teens and tweens should take note. While the product is reportedly targeted to “contemporary adult consumers looking for innovative alcoholic beverages to match their lifestyles,” it’s conveniently in time for prom season and comes in quaint 2-ounce bottles that are just perfect for a clutch purse or rented tuxedo vest pocket. And for those contemporary adult consumers who are so inclined, there are downloadable AIM icons. While I’ve been accused of cultural retardation, this sounds like kid stuff to me. You decide. Check out both sides of the story on MSNBC’s Health page.
And here’s one to keep you up at night: Teens make up 12-20% of the alcohol market according to the Pacific Institute for Research and Evaluation.