Physicians argue about how to change health behavior. The National Institutes of Health allocates millions of dollars annually to figure out how to influence health outcomes. For example, how do we influence dietary habits to reduce cardiovascular disease? How can we impact vaccination rates or even improve compliance with bicycle helmet use.
This remarkable video from myspace may offer a clue. This clip was produced by the parents of a child lost during a motor vehicle accident. He was apparently inappropriately restrained. The music, touching images and interposition of text is dramatic. While it’s impossible to know how a snippet of media can change health outcomes, it’s a safe bet that somewhere in its 73,000 views this one’s doing the job.
Apparently the U.S. Centers for Disease Control and Prevention (CDC) has recognized the power of alternative media to influence health. Nedra Weinreich’s social marketing blog Spare Change discusses involvement of the CDC in Second Life. This post offers a unique view on the future of social media in prevention.