It seems Mickey Mouse has jumped on board the obesity gravy train and everyone’s cheering. The execs at Walt Disney World announced this week that new measures were underway to make their parks less of a threat to the young American waistline. We can now rest assured that during our once-in-a-lifetime trip to the Magic Kingdom the absence of trans fats will make our kids just a little bit better off.
But don’t blame Walt Disney or its corporate managers. The pressure to engage in this type of public posturing is intense. There’s a witch hunt underway and Mickey’s in the crosshairs. And just like the afternoon parade on Disney’s Main Street, the response is staged, predictable and above all else, very entertaining.